Currently piecing this part together.

Creative first, everything else follows.

With roots grounded in the worlds of art, design, and culture, I graduated from Lady Shri Ram College with a background in journalism and mass communication. Soon after, I ventured into the industry, eager to shape ideas and narratives that resonate. Over the past four years, I’ve had the privilege of working with some of the world's leading agencies and studios, including Wieden+Kennedy, Kondurkar Studio, and MTV.

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While my role is defined as that of a copywriter, it is never confined to the written word alone. My practice sits at the intersection of strategy, writing and visualisation ensuring that language carries weight, intention, and impact, regardless of medium. To me, the question is always: what can a single word or a constellation of them truly stand for? What meaning can it bring to the brand and to the lives of millions the brand is built for. Visuals, rhythm, tone, all orbit one central truth. Simple, universal, yet powerful enough to move the idea forward.

 

My work is driven by passion, focused yet playful. Not just to create impressions, but to forge real, lasting connections. I draw from culture, commerce, and creativity, aiming for my work to go beyond visibility, to be truly felt. I like it bold yet deeply human, striking that sweet spot between relevance and innovation, ready to captivate and shift perceptions.

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Collaborating with some brilliant minds, my portfolio spans a wide spectrum of brands and categories. A few partnerships remain especially close: shaping Jindal Steel’s The Steel of India, The Steel of Oman campaigns, and leading copy for IRTH (from the House of Titan). Lucky me, the ride only got more diverse—with brands like Lovebirds Studio, DailyObjects, Indigo Airlines, Pokerbaazi, Bhartiya City—each project pushing my boundaries, expanding perspective, and creating stuff that sticks.

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Outside of work, I find grounding in the natural world—whether resting, climbing, skating, or capturing moments through a lens.

At the end of the day, I tell stories. Start conversations. Ever-evolving, ever-curious, always inspired.